Inspired for Action

How to Create Your First Tripwire Funnel with Eden Fried

October 08, 2019 Amanda Genther Episode 11
Inspired for Action
How to Create Your First Tripwire Funnel with Eden Fried
Show Notes Transcript

If you’ve been wanting to try out a tripwire funnel for your business, then this episode is for you! A tripwire funnel is a great way to get started with funnels and make a little bit of extra money in the process.

I’ve had a great experience with tripwire funnels, and it converted really well. I fully believe this is something that more people should be doing because they’re perfect for anyone who’s running an online business.

If you want to try one for your business but you don’t know where to start, Eden Fried is here to share how to create your first tripwire funnel.

Eden is the host of the Rebel Boss Ladies podcast and the founder of Rebel Boss University, a membership community where she teaches rebels how to create and launch a digital product within 90 days.

In this episode, I’m chatting with Eden about what a tripwire is, who’s a good fit to create them, how you can decide on the offer for your tripwire funnel and pricing that offer. Eden also shares with us a few examples of tripwire funnels that she uses in her business.

Grab your FREE copy of the Sales Page Starter Guide >> http://amandagenther.com/guide

Speaker 1:

[inaudible] .

Speaker 2:

Welcome to the inspired for action podcast. I'm Amanda Gunther and I'm here to share inspiring stories of online entrepreneurs who are killing it in their business and having fun. At the same time, I want to prove that there's no one right way to market your business and sell your offers online. There's only the way that feels good for you and that works for your audience. I'll be getting down and dirty with my fellow online entrepreneurs to share step-by-step stories on how they created, launched and sold their offers online . It's time to step out of fear and into action. Hey everybody. Welcome back to the [inaudible]

Speaker 3:

[inaudible] fraction podcast. This is Amanda Gunther host of the podcast and today's episode is going to be a good one. So I just got done talking to Eden freed , who is known as the digital product lady, so she teaches people how to create digital products and run digital product businesses. She's the host of the rebel boss summit, which I was recently a part of and it made me want to get her on the podcast to talk about tripwires specifically because I think it's one of the best ways to get started with funnels. It's also one of my favorite ways to make a little bit of extra money when I'm participating in things like online summit. So I used a trip wire funnel for Eden's online summit that she just did a few months ago and it converted really well. And I just think this is something that more people need to be doing because it's so easy to set up. So Eden is going to walk us through like what a tripwire funnel actually is, who is a good fit for a trip wire, how do you decide on the offers that you can offer, like how do you price the offers and then she's going to give us some examples of tripwire funnels that she uses in her business. But this is going to be a good one. And this is literally for anyone who is running an online business because as we'll talk about and as you'll hear, anybody can be using a tripwire funnel. It is one of the first and best funnels to set up in your business, so this is going to be a good one. I hope that you tune in and I hope you enjoy it. All right , let's go. All right . Welcome everybody. Back to the inspired fraction podcast . I have eaten fried here eating. Can you go ahead and give everybody a little bit of an introduction on who you are and what you do?

Speaker 4:

Absolutely. Well, first of all, thank you Amanda for having me. I'm so excited for our chat today. For those of you who don't know me, my name is Eden freed . I am a digital product coach. Just for some background, I started my business a few years ago when I decided that I didn't want to go do what I thought I was going to do. I didn't want to go to law school. I didn't want to be a teacher. I just quit everything and decided to create a business for myself. I messed around for a while trying to figure out, you know , good ways to make money online and eventually when everything else failed, I finally tried digital products, things like eBooks, online courses, printables , things like that, and I started making a full time income from that. Obviously there's to that story, I won't go too much into the details now, but once I started to make my full time income from digital products, I decided to pay it forward and help other women turn their creative passions into digital products. They can sell online to a, I do that on my website, eating free.com and I do that through hosting a twice annually virtual summit called the rebel boss summit. And I also host a podcast, the rebel boss ladies podcast.

Speaker 3:

Yeah, so whenever I think of you eat , and I always think of the rebel boss summit, and I know it's funny, like you haven't been running that for very long, but for some reason I just think of you when it comes to online summits , but that is not what we're going to be talking about today. Today, we are diving into tripwire funnels, which is just one piece of how you've been able to grow your business. So could you give everybody a little bit of an explanation of what a trip wire actually is?

Speaker 4:

I would love to. So trip wires are honestly the backbone of my business and a really interesting way, but if you've never heard the word trip wire before, essentially a trip wire is a low cost product that's offered at an extremely low price for a very limited amount of time. So the way it works is this, you get people over to your website, to your blog, you know, maybe you promote it on social media or someone found you on Google or in Pinterest, they click over to your website now they're on your website, they're reading your blog posts or whatever it is that they clicked over too . They see your lead magnet, your freebie, whatever you call it, and it looks perfect for them. They really needed, it's helps to chip away at a problem that they're experiencing. So they give the a , they give their email to you and they sign up for the lead magnet. Now what usually happens if someone doesn't have a trip wire is after someone signs up for a lead magnet, they're taken to a thank you page or a subscription confirmation, something like that. But a trip wire is one step further in . It helps you take advantage of this new lead that you have in a really great way that's going to benefit both of you. So instead of taking them to a thank you page, you take them to a trip wire sales page and it offers them this low cost product for a very limited amount of time. It works really, really well because there's a timer on that page and it kind of capitalizes on the fear of missing out FOMO. You know , nobody likes to miss out on a good deal. If there's a timer on a page for really low cost product, chances are if it's solving a problem that your customer is experiencing, they're going to buy it. So that's kinda in a nutshell what a trip wire is.

Speaker 3:

I love that. So let's talk about like before we get into all of the details, let's talk about who would be a good fit for a tripwire funnel or like where does it fit into your business. I have a couple of ideas too, but I would love to hear from you. Like where does a trip wire funnel fit into someone's business?

Speaker 4:

If you are somebody that has an online presence and you're growing your list, you should have a trip wire. Um , so it's hard to say one, you should have it when you shouldn't because I really, really truly believe that there is room for a tripwire in most businesses out there. And even if you're thinking to yourself, well, I'm not currently growing an email list, my question to you at that point would be, well why aren't you, you should definitely be growing your email list and if you're already going to be growing your email list, you might as well monetize that list right from the get go with a trip wire. So I would actually argue, Amanda, that there aren't too many people out there that shouldn't be running a trip .

Speaker 3:

Yeah. And I would totally agree with you and this is why this is one of my favorite funnels to teach because I think it's the perfect beginner funnel for people who are either like just starting to grow their email list or they want to start running ads to their lead magnet to start building their list, whatever it may be. And then another way that I really love to use tripwire funnels is when I participate in online summit. So I was in Eden's rebel boss summit this past couple of months. And that is one of my favorite ways to use a trip wire funnel is off of a summit because yes, you get money for referring or like as an affiliate for the summit when you refer people to the summit and they , they sign up for like the all access pass and everything. But another way to capitalize on the time that you spend like creating the training and promoting everything is to also use a trip wire funnel on the other side of the lead magnet that you promote during your talk. So that's another way that I absolutely love to use it. And I don't know, like do many people use the trip wire funnels for your summit that you have?

Speaker 4:

You know , that's a good question. I actually, the first time I, I hosted my virtual summit, I didn't coach my speakers to have a tripwire . It wasn't really on my radar as a first time summit host. Um, but what happened was I had a few speakers who did have their trip wire on the back end of their lead magnet and after the summit ended they came to me and said, Eden didn't , I just made like over $600 from the new leads that I got just in the past two hours. And I was like, Oh my gosh, why are more of our speakers and using trip wires for me, it's like a no brainer. Anytime I have a lead magnet, it's connected to a trip wire. So I wouldn't have even had to set anything new up. But a lot of speakers actually didn't have a trip wire. I would say the majority didn't [inaudible] just a handful of them did. And those who did made a lot of money from it. So the second time I hosted the summit I made sure to coach speakers and say, listen, anytime you're, you're speaking at something, especially at this summit, make sure that your lead magnet that you're promoting is connected to a tripwire because you're going to be able to turn some of those hyper qualified leads into customers really, really quickly and this time more of our speakers did and got a really good return from that as well. So it's definitely, whether you're speaking in a summit or you're speaking at an in person event, 100% you should have a trip wire connected.

Speaker 3:

Yeah, I think anytime you're a guest anywhere, whether you're doing like a training for someone's membership site podcast for a summit, whatever it may be like I yeah, for sure. It's always a good idea to have that trip on the other end because sometimes people are [inaudible] as long as your lead magnet is super like super enticing and it's like, Oh I really need this and it actually solves a problem, then your trip wire offer is most likely just going to like capitalize on that. So how do we then when it comes to your trip wire funnel, the most important thing of your trip wire funnel, it's not the tech or anything like that, but it's what you're actually offering because regardless if you have, you can't just throw up trip wire funnel and expect it to work like gangbusters, like it actually has to be something that people want. So how do you decide on the offers for your trip wire funnel?

Speaker 4:

Really good question. It all comes down to knowing who your target customer is, understanding the problems that they're experiencing and knowing how you can help to solve those problems. And the same information should be true for your lead magnet, right? Like any random lead magnet isn't going to work to get people on your email list. It needs to be related to your content and needs to be related to your target customer and their problem they're experiencing. And your lead magnet needs to relate to your trip wire. So you have to do some really foundational homework and you really can't skip this step either. Like I know it's one of those things are , it almost sounds so foundational that you're like, well, I'm beyond that. I can kind of breeze through this and just like start setting up the tech and start creating stuff. But no , like if you, if you skim through the foundation, you're going to have a weak foundation for your business and that's no, that's no way to build off of. You want to have a really strong foundation so that you have a strong business going forward, so make sure, like I said, make sure you know who your target customer is, what problem they're experiencing and how you can help to solve that problem. As long as your lead magnet, your trip wire , and then your end product down the line all helps to solve that same core problem and your product messaging really conveys that. Then you're going to have a good solid trip wire.

Speaker 3:

Can you give us some examples of some tripwire offers that you use in your business?

Speaker 4:

I would love to, so I've done a variety of different trip wires . For the sake of time, I won't go into all of them. I'll give you two examples. So number one is something very, very simple. So my business of course is all about teaching people how to create and sell digital products. And one of the ways that you sell a digital product is through growing your email list, right? Like if you don't have an email list, you're not gonna necessarily have an audience to sell to. So one of the things that I was the email hack pack and basically the email hack pack helps you grow your email list and half the time. So it's just a bundle of little tiny resources that will help you make growing your email list easier. So that email hack packs sold for $9 again, this is a trip wire, so it's gotta be really, really low cost. So it was $9 discounted from 47 and I am emphasizing that point because your trip wire isn't just low cost, it has to be something discounted from a more expensive price if it's not discounted from something more expensive than who cares about the timer, right? Like that doesn't even matter anymore because even if the timer runs out, they can just go buy it at that same low cost price at another time. That's more convenient for them. So it's really gotta be discounted in order for that sense of urgency to be valid. So again, it was $9 discounted from 47 and it was just a bundle of really tiny resources. The main selling point is this is going to help you grow your email list so you have more of an audience to sell your products to and it's going to help you do it in half the time. So it's going to be useful and it's going to save you time. And as you guys all know, we're really busy people and where we have lots of things going on in our personal lives, in addition to our business lives, saving time and being more efficient, our big, big selling points and because it was so cheap, discounted from $47 there was a 15 minute timer on the page. This tripwire is sold at 30% conversion rate. As you guys probably are aware, industry standard conversion rates is usually one to 7% so having a 30% conversion rate is a big like sign. I don't know. Another way to say that it's good you know that this is a good trip wire. It's a working really well. It's what people need and they're probably going to continue buying it down the line. So that's one example. Another example is my virtual summit and I wanted to give two very, very different examples. You can see that trip wires come in all different sizes and shapes in orientations, I guess you could say. So my virtual summit, the rebel boss virtual summit is free to attend. Some of you guys listening might've come for free and some of you are thinking, well yeah it was free, but I also upgraded. If you upgraded to a VIP pass to the summit, well then guess what? You bought a trip wire. So what happens when you sign up is when you sent get your free ticket, you're taken to a page that says upgrade your ticket. Now there's a timer on that page and it talks about all of the benefits that you get if you were to upgrade to a VIP. All X is past before the timer runs out. Now the upgrade for this most recent summit, the , the , what's it called, the least expensive price that you could pay with $67. Um , depending on when you came through the summit funnel, it did in prices. The summit funnel , um , kind of went, it got closer to the actual summit dates, but the least expensive it ever was was $67 and you had 20 minutes to make the decision to purchase it. If you didn't purchase it in that timeframe, you would lose that price. Like you would never be able to get that price again. So that's another example of a funnel of, excuse me, of a trip wire funnel. Now it's not as low cost, but the important thing to know with a trip wire is that the low cost is relative to the value of the product that you're giving. So you know, my email hack pack was a bundle of really useful resources but sold separately. It's $47, right? Um , the virtual summit, all access pass sold separately would've been something like 3000 so you can see that $67 to $3,009 47 those are kind of relative. So yes, it was more expensive, the virtual summit all access pass, but it was still insanely low price for the value. That was.

Speaker 2:

Hey friend, really quick, I just want to interrupt this podcast episode to tell you guys about a brand new free thing that I have for you and it is called the sales page starter guide. So if you are an online course creator or membership site owner or if you have any type of offer that you are planning on launching or relaunching in the near future, then you need a sales page. And I know how intimidating it can feel to open up a blank Google doc and just stare at it hoping that the right words come to you and it never happens, right? So I put together the sales page starter guide to give you a head start on writing what could be the most profitable page on your entire website. So inside of this free guide, you're going to learn the exact 14 sections that you need to include on your sales page. And I'm going to walk you through every single section from the opening headline to the final call to action. Then we're going to talk about how to pick the perfect platform to build your sales page on. Plus I'm going to share what my favorite is and I'm also going to give you my eight secrets for designing a long sales page that people will actually read. So if this sounds like something that could definitely help you that I want you to go grab it right now for free [email protected] forward slash. Guide. All right, let's get back to the episode.

Speaker 3:

Yeah, I love both of those examples cause that's such a different way to apply the trip wire. And just a really good example of how literally everybody, anybody who's running an online business can use a tripwire funnel in their business. So I want to go back to that first example that you gave the email hack pack. Let's dig a little bit deeper into here because I want to know why that converted. So well. So remind me again, what was the lead magnet in front of the trip wire funnel?

Speaker 4:

So that lead magnet at the time was 20 advanced list building strategies.

Speaker 3:

Okay. So 20 advanced list building strategies and then the trip wire offer was an email hack pack. And what were you promising from that trip wire offer? Like what was the promise of, or like what was the result of actually buying? They're using that offer.

Speaker 4:

So the result was growing your email list with half the effort. Okay. So it was basically it's called a hack pack because basically it was just a few different resources that would just eliminate some of the times bend , um , that you would usually put into growing your email list templates, things like that.

Speaker 3:

Yeah. Cause I think there's like an art and a science to actually choosing the combo of the lead magnet in the trip wire funnel. And I'm curious to know, do you, do you have any thoughts as to why that trip wire worked so well? Was it just a hot topic or did you, was there something specific like that you think that that offer combo worked so well together?

Speaker 4:

I really think it was because if you think from, you know what that person who downloaded that freebie must've been thinking, they're thinking, I need to grow my email list, give me some strategies that are gonna help me grow my email list. They download it and then all of a sudden they're on this page. It says, well here, I'm going to help you grow your email list. It's going to take you less time to do it. Here are the resources that are gonna help you get there. It just makes sense, right? Like they're in the right frame of mind. They already know that they need it . I don't need to do any convincing that they need it . I just need to show that it's valuable. So it's really a no brainer. Easy. Yes. Offer at that point.

Speaker 3:

Yeah, and maybe also because of the low, low price it is. So whenever I work with people to create tripwire funnels, I always recommend we keep the actual trip wire offer priced between like seven and $47 depending on what it is and, and that's obviously we can go higher but that's just like general baseline that I use. And I'm wondering if the conversion rate was also higher just because you were at that low end of the pricing structure because it's kind of just like an easy no brainer. Yes. At that point for $9

Speaker 4:

it's interesting that you mentioned that because I have tested different prices before, I did not change the price of this particular trip wires , so I can't really speak to whether or not it would have influenced that conversion rate. But I will say that I've offered different tripwires before for $12 and then even offered an order bump. So you guys don't want an order bump is you've probably seen checkout forms. You're already filling out the checkout like you're ready to buy. And then there's that flashing box that says late add this, and it's usually really low cost as well. And so I've done that with a trip wire before that trip wire was actually, it's still there on my website. It was actually just ad , sorry, it's an ad. It's, it's the 28 videos from the first rebel boss summit all about digital product creation and launch. So basically for $12 they can get this 12 videos or sorry, 28 videos. And then there is, there's an order bump, I can't remember at the time or I can't remember right now with that order bump is, but it's a $9 order bump on a $12 trip wire. That also converts really high. I don't have the numbers in front of me right now, but I just wanted to mention it because it is a little bit higher in price then the $9 one.

Speaker 3:

Yeah. And I, I wonder, I mean have you, is that the only one that you've really tested the price on?

Speaker 4:

It was the only one that I confidently made $12 initially. I'll say like I usually do keep, my trip wire is between seven and $9. I don't know why. That's just like what I, we saw, to me it's under 10 so that's the only kind of tripwire that I would personally as a consumer spend money on, if that makes sense. But the, I felt confident with a $12 price point for the summit videos because it was just, it's so much value. It's like unquestionable how much value that is. And honestly it sold for 47 really easily the first time around when I was actually hosting the summit. So it made it made sense that that was going to sell.

Speaker 3:

Yeah. And on the flip side, I never priced anything under $10 for a trip wire. So that's why I'm so curious to know whether or not you think it was because of the price. My trip wires are usually in between. I mean, I don't even think I've gone any lower than 19 actually. I think by Lois trip wire offers $19 and it goes up to $37 for a trip wire offer. So yeah, I just think that's really interesting to like play around with the price and stuff and make sure that you're not, I guess it really comes down to the goal of the trip wire , right? Like what is your goal of actually using the trip wire? Is it, it's most likely not to make money unless you have a crazy insane amount of volume and like people coming to your lead magnet, the goal is likely not to make money, but more to build your email list. And then usually the reason I use tripwire funnels is to cover my ad spend if I'm going to be running ads to the lead magnet too . And I usually am able to break even on that ad spend if I have a trip wire on the other end of it, because not everybody's going to buy the trip wire, but enough people are gonna buy the trip wire to where it's going to cover that cost that I spent on Facebook ads to actually get those people on my email list. So what would you say to that as far as like your goals? Like what are your goals for actually running these trip wire funnels? Is it to make money or is it just like a little burst of money? Do you run ads to your lead magnets? What does that goal attach to the, to the funnel?

Speaker 4:

I think everybody can have a little bit of a different goal. I always say that, like you said, your personal goal, it may be, should never be to make money because you can make a little bit of money from a trip wire . But like you said, Amanda, unless you have thousands of people coming monthly to the specific lead magnet, you're not going to become a millionaire off your trip wire. And that shouldn't be what your focus is. For me, my number one goal has always been to get my leads and turn them into customers as fast as possible. Statistically speaking, your leads are far are your customers I should say are far more likely to buy again from you in the future than somebody who's never purchased from you in the past. So knowing that you should realistically be thinking, okay, if people who buy from me once are more likely to buy from me again in the future, then how can I get my leads to turn into customers as fast as possible? And your answer is a trip wire. Um , so if I can get my new leads and turn them into customers really quickly with a trip wire, then 15 minutes or however long that timer is, then I'm positioning myself really well for the next more expensive sale that I will make a lot of money from.

Speaker 3:

Yeah, I love that. And that's so true. Like, yeah, it's much easier to get them to buy again versus buy for that first time. So if you can kind of hook them with that low price offer and again like a no brainer, something that's going to either save them time or save them money, then yeah, like they would definitely want to take you up on that. And it's also, it's just a great way to like build a list of actual buyers and not just like freebie seekers as well. So you're kind of qualifying those people that you're adding to your email list.

Speaker 4:

Yeah, that's so true. I mean instantly on the back end you should be tagging all of your buyers as buyers so that you're able to differentiate between people who just got your lead magnet for free and people who actually purchased something in the past because those who purchase are definitely going to be more likely to do so again. And if you think about it, you're not going to do a massive launch with a low cost product. It's just too much time. Right? Like a launch takes a lot of effort, a lot of planning. You're not going to do a huge launch for a $9 product. You're probably not even going to do a huge lunch for $47 product. So just do it really quickly. Just offer your low cost product really quickly through a tripwire funnel and then put all of your effort into that more expensive product launch.

Speaker 3:

Yeah, and that brought up something too that I just thought of is a trip wire funnel is also a really great way to test an offer. So to even see if people are actually interested in that topic. It doesn't have to be like testing like a full blown, you know, more expensive offer like you said. But just the idea of that topic or the idea of like you're the bigger offer that you want to launch, it's a great way to test it and like kind of see is my audience actually interested in something like that ? So are they willing to pay for something like this?

Speaker 4:

Yep , absolutely.

Speaker 3:

I can't tell you how many times I've worked with people who are upset at the results of their launch because they put so much time and effort into it, but it ended up being a product idea that wasn't validated. So if you can, if you can accomplish the validation through a tripwire , then all the power to you. That's amazing. Yeah. And another thing I want to point out too is just this is one of the easiest funnels to like implement just because you can kind of do it on the back end . You don't need to really make a fuss about it on the front end, like telling your audience about it or anything like that. So if you are more launch shy, like this is a great offer or like a great funnel for you to add to your business without it being too complicated. So I would love to walk through kind of just like the basic like overview of steps that people can take to set up their trip wire funnel. And then I'm also going to include a trip wire funnel blueprint as a freebie. So if you want to get a hold of that, you can go over to the show notes. The link is in like the episode description and you can grab that. But if you could just walk us through like what are those steps of setting up a trip wire funnel. I think that would give people a really good headstart if they are wanting to add one of these to their business.

Speaker 4:

Yeah, so there are a few different ingredients so to speak, for a trip wire, obviously you're going to actually need the trip wire product. You're going to need a timer so the timer needs to not only count down but it also needs to expire the page. Um , one of the critical elements of trip wires is that you're truthful in saying that the offer is not going to be available after the timer runs out. And the way that you can be truthful is by using a timer that will expire that page. You also need to have a payment processor. So when someone clicks that buy now button, you need to make sure that they're taken to a checkout page and that they can actually purchase the product. And of course the product needs to be connected in the backend to that payment processor. And then beyond that you need to have a landing page software of some sort so that when people sign up for your free lead magnet, they're immediately taken to your trip wire sales page. A lot of times you can just use what you are already using for your website. Um , maybe your website has landing page builder. Our functionality already built in. I remember you're using something separate to , but either way, you just need to have land. A landing page that doesn't have a menu, doesn't have a flutter , doesn't have a sidebar, so that it's a total distraction free page that only focuses on the one call to action, which is by your trip wire. So if you have all of those ingredients, truthfully, all you need to do at that point is to make sure that you create the sales page. It doesn't have to be a huge sales page. I've had tripwire sales pages that don't even scroll there . So short. Um , it has a headline, it has some bullet points describing what the trip wire is, the features, but most importantly the value incentive. I always have a graphic mock-up , which is a visual representation of what the product is going to look like when they purchase. For those of you who are visual people, you'll understand why that's really important and even if you yourself are not a visual person, understand that your customers may be visual. So you want to make sure that your sales page is appealing to all different types of people. And then beyond that, I got the timer on that page. It's usually counting down from 15 minutes or 12 minutes it depending on how long the sales page is . Keep in mind that your timer shouldn't be longer than 20 minutes, but deciding on how long to set the timer for should be. It should be relevant to how long your sales pages. So if you got a really long trip for your sales page, you have to give people enough time to actually scroll through that to make a decision. Um , you know, people will be frustrated if your timer is already up and they haven't had time to look at everything. You know, big no-no is, let's say you have a video on the page and the video is longer than the timer is. How can somebody even watch that video? It doesn't make sense. So make sure that everything is consumable in the amount of time that the timer is displaying . So once you have all of that set up, makes sure that your buy now button is connected to your payment processor, that your payment processor is connected to your digital product and make sure that it actually delivers when someone purchases instantly. And make sure, most importantly, that your lead magnet instantly directs people upon submission to your trip wire sales page. Once all of that is set up, you have a functioning trip wire offer. Okay, I love that. So let, let me ask you, what are your favorite tools? So you mentioned a few things you mentioned needing a countdown timer, a payment processor, landing page, a , what are your favorite tools for that? What do you use? Yeah, so for the timer, I'm a big, big fan of deadline funnel. I actually, I don't think that they have much competition in the market honestly. Anyway, however that being said, I use it and love it and everything. I've used it for all my summits. I use it for all of my tripwire offers. That being said, deadline funnel is not free. It is a paid tool. It works really, really well, so if you have the money and I think you will because this report will help cover those expenses anyway. If you have the money, highly recommend going with deadline funnel. If not, if you need a budget friendly option, there are free alternatives out there. If you're on WordPress, I would say go for the evergreen countdown timer. It's a WordPress plugin. If you don't want to use that, you can go with page expiration robot. It is not free, but it is extremely cheap and I think that you can get the first year for something like a dollar. So , um , that's another budget friendly option and that's a cloud based option as well. So it should work on other tools that are not WordPress besides the timer for the payment processor. I'm big fan of Thrivecart. I use Thrivecart for pretty much everything it can deliver, but honestly I just use it for collecting payment because it connects on the back end . Everything else that I use to deliver my products anyway. But I love Thrivecart because as I mentioned earlier, it has that order bump feature. So even though my trip wire is $9, I can have an order bump where people can pay a little bit more and add something to Martin to their offer. And the order bumps usually, actually a lot of people take me up on the order bump offer. So that's another way to kind of sweeten the deal for them, but also increase the value for me in terms of making a little bit more money from the trip wire. So I love, love Thrivecart. Thrivecart is a one time payment. So there are a lot of cart options out there that you have to pay monthly and they are very, very expensive. Thrivecart rivals, all of those because it has all the same gadgets and whistles and amazing features, but you just pay once and you never have to pay again. I mean I know that you use Thrivecart and really like it as well. Yep . Yeah . So it is a little bit steep of a price initially, but you make the money back and then you never have to pay it again. So it's totally worth it. They changed the price around a little bit, so I'm just go check that out for yourself to see what it costs . But I think when I purchased it, it was around $500.

Speaker 3:

Yeah, same. And I think they just bumped up the price but not by very much. It's still under, it's definitely under a thousand dollars I think it's around like six 95

Speaker 4:

I , I , I feel like I saw that recently as well, but either way, like even at that price you guys, it's definitely worth it. I would totally buy it again.

Speaker 3:

Yeah, I would say I was actually on SamCart before I moved to Thrivecart and in my brain I was like, well, I'm paying $100 a month for SamCart every month that I could just, and at that time when I bought Thrivecart, it was also $500 or it was like five 95 I think. So I was like, okay, well after six months, am I going to be selling products in six months? Yes. So it just made sense to me. I never, I paid at one time and that was it. And I'm, I always like if I can just pay something and just get the payment over with, I hate payment plans, so I just like pay for it and I'm done. So I prefer that anyways. But yeah, I also highly, highly recommend Thrivecart.

Speaker 4:

Yeah, I'm the same way. I don't love monthly payment options. I would rather just get everything out of the way. So this was a good no brainer option for me and I totally made the money back like in less than six months in a few weeks. Honestly, the next thing is you guys need to have landing page software. So like I said, you can use what's built into your website. Absolutely. So I'm a thrive the user, so not to confuse thrive and thrive cart. Those are two different things. So I'm speaking of the thrive membership right now, which is a WordPress suite . So basically it has WordPress themes and it has WordPress plugins. So I use a WordPress or excuse me, a thrive theme. And I also, because I have the thrive themes suite, I also have access to thrive architect, which is a page builder. It's one of those, what you see is what you get. Builders is a drag and drop kind of thing. It's like you don't know how to code your website. No worries, cause you don't need to do that anymore. These days you can use one of these drag and drop builders. So that's what I use. But I'll say that whatever you use is totally fine as long as the end result is a landing page. So you can use Devi if you want to, what you can use, like the Genesis theme suite. If you want to lots and lots of options out there. I wouldn't say one is better or worse than the other. You just have to find the one that works best with your brain and achieves the results of a landing page that doesn't have a header or footer or a sidebar.

Speaker 3:

Yeah, I am also a WordPress user and I but I use Elementor , um, which is very similar to thrive and that's what I use to design like landing page templates and funnel page templates inside of my membership site and I have been hearing a lot about thrive and I keep in my brain I'm like should I create templates for thrive as well? Cause I know a lot of people are using thrive page builder as well for WordPress because it's, they're very similar. Thrive and Elementor are very similar, very similar pricing, everything. So yeah, definitely those two are really good ones. And now thrive also they have a countdown timer, don't they?

Speaker 4:

So they do, however it is not going to be your best friend when it comes to a trip wire. I don't believe their timer and I could be wrong because they haven't messed around with it recently, but at the time that I tried to wrestle with it for, for a trip wire, it didn't have the option of doing anything less than 24 hours. So that's a big problem. You don't want give some 24 hours to send than your trip wire cause they'll never come back. So I ended up going with deadline funnel at that point.

Speaker 3:

Okay, good to know. Yeah I use, so I also use deadline funnel for my countdowns , but when I am creating like just a really simple trip wire page and I'm actually just going to be switching over to this just to like keep things even more simple, but the paid version of Elementor . So Elementor has a free plugin but then they also have like an upgraded pro version as well. But the pro version includes a countdown timer in it and it's both an evergreen timer and like a due date timer. So like if you're launching and you have an actual due date that everybody, like once that date reaches, like everybody gets redirected versus the evergreen, which is when someone lands on the page, like their page or their timer resets at like 15 minutes or whatever and expires at the 15 minutes, they have that option available to . So that's built into like the pro version of Elementor, which is another reason why I love it. Just just to keep everything as simple as possible. So, but either way there's an option for you no matter which platform you're using. So definitely try. I'm all about just using what you already have. So whatever you have like try and make that work first. And if that doesn't work then you can look outside at other options and stuff. But you know, the last thing we all want is like a bunch of monthly, you know, software. It was so funny, I was in a Facebook group yesterday and someone asked a question, what do you use? It was for a piece of software and they were like, what do you use besides our software? Like list off all of those monthly subscriptions. And the responses were hilarious because people were listing out all of their monthly subscriptions and at the end they were like, Oh my gosh, like so shocked by how many things that they use. And I think you don't realize like you're like, Oh it's, you know, $20 a month payment. Oh it's $30 a month. Like no big deal. And then what ? By the time you get down to the end of it and you add all of that up, like you could definitely be simplifying things. So that's why I'm a big fan of just like using what you already have and keeping it as simple as possible.

Speaker 4:

Yeah, no, that's a good point. You know, people use something like lead pages and this is not to go against lead pages. I'm sure it's an amazing tool. And I honestly, I did the free trial of it a while back and after I played around with lead pages, I was like, all right, I don't need this because first of all, it's not cheap. And second of all, I can do the same thing using what I already have. So I definitely agree with you there. Simplify, use what you have and if you don't have the functionality, that's when you go shopping.

Speaker 3:

Yeah, I love that. Okay, so if someone is ready to go ahead and they are convinced they need a trip wire funnel, what is that first step that you would recommend that they go and take today?

Speaker 4:

Very, very first step is to figure out what that trip wire offer is. A , you might already have products that you can turn into a trip wire, you may not. So it depending on where you are in that process, you just want to figure out what's going to be the best play for you. Take a look at your lead magnet, take a good look at your your customers and figure out what's going to be the best offer. And not only that, but how are you going to communicate the value of that offer to your customers. Because at the end of the day you might have the best product in the world, but it won't sell if you haven't figured out how to communicate the value of that offer.

Speaker 3:

Yeah, I love that. And again, going off of what you already have, like yeah, if you've already created some sort of training or just something small that you use like one time and that was it, and use that like take that and turn it into a trip wire funnel . Whether you did like a Facebook live on like a, you went like really deep on a topic and on a Facebook live, take it down on Facebook, turn it into a video, put it up on your website, like create a workbook for it. And there you go. Like as long as it's something that people actually want and that people are interested in. If you have something that you have already created, then even better. But if not, then my biggest piece of advice is to look at which AAA are which lead magnets are the most popular for you. So which ones do people love the most? Which ones are people already downloading and test out adding a trip wire onto the other end of that because you're already getting traffic to that lead magnet. So you'll be able to test out pretty quickly whether or not the wire is working because you already have traffic coming to the lead magnet. So that's how I usually do it when I'm going to add a trip wire funnel on is just added onto a lead magnet that's already converting really well.

Speaker 4:

Yeah, that's a good idea. And another thing you can do to test a tripwire, what right off the bat is also if you have an existing email list, connect your trip wired to your lead magnet, send your lead magnet to your lists . So I know obviously only send it to the people who didn't already download that lead magnet and just say here's a freebie for you. And then a portion of those people will buy or they won't. And from that we'll be able to have some information on whether or not it's going to be useful for you.

Speaker 3:

I love that idea. That's so smart. So. All right , Eden , thank you so much for sharing all of these tips with my listeners. Can you tell us where people can go to learn more about you?

Speaker 4:

Yeah, absolutely, so again, you can hang out with me on the rubble boss ladies podcast if you're interested in creating and selling digital products. That's what the podcast is all about, a lot of how to episodes and also episodes on people who have had some success stories. If you're interested in case studies, things like that. It's a great place for you to learn and also get inspired. I'm also on Instagram at [inaudible] trade and if you want, you know, tripwire examples and things like that, you can go to even free.com/instant-customer and I've got some trip wire examples for you there as well.

Speaker 3:

All right , awesome. You guys go check out those freebies and thank you so much

Speaker 2:

for being on the podcast. Thanks for having me. Hey, I just wanted to say thank you really quick for sticking around and listening all the way till the end if you need them. We've got all the links for this episode in the show notes, which you can find [email protected] forward slash podcast and if you really enjoy today's conversation, make sure to subscribe to the show so that you get new episodes downloaded as soon as they come out. And if you're an Apple user, I'd really appreciate it if you took a few seconds to leave a quick rating or review your reviews. Tell iTunes that this is a podcast worth listening to, which can help me and my guests reach more people and in turn help more online businesses. So that's it for today. I'll be back soon with a brand new episode, but until then, it's time to get back to work and take some math .

Speaker 5:

[inaudible] .